Orgin story

This is a story about how a organization or character got to the level they are at today. If you are a comic book fan this is how spiderman got mixed up with a spider.

Values story

This is a story about WHY. This explains the approach your organization or character takes to the work. If you are a comic book fan this is Spiderman seeing Uncle Ben die so he commits his time and talent to stopping crime.

Sucess story

Testimonial

This is a popular story that can explain the impact of the work of the organization or character has had on a person. This can be a powerful way to show the impact of the work rather than only explain the possible benefits. This is Mary Jane explaining to Peter how Spiderman saved her life when the construction crane well off the roof.